Why You Should Continue to Write Your Book During a Pandemic
Keep Writing But Don’t Launch
You might be looking at the world outside your window and thinking that with so many restrictions and so much uncertainty in the world that the last thing you’d want to be doing right now is navigating the publishing process. And you’re right, now is not the most ideal time to be launching a new book for some authors and topics, but this isn’t the case with everyone. For those in industries significantly impacted by the coronavirus, this article may be for you. With the delays in book circulation from major distributors like Amazon and the cancelation of all in person promotion opportunities, it can be an uphill climb for just-launched authors to get their book -literally and figuratively- out to their audience. Also, the pandemic and all of its ramifications has complicated the lives of millions, if not billions, of people, which means that some of your intended readers might miss the announcement of your book due to the chaos and challenges around them during this time.
But just because you might want to consider holding off on launching your book, doesn’t mean that you should press pause on the book that you are currently writing. In fact, we at PYP are suggesting the opposite. This blog post is a call to keep writing your book or even to start writing one if you haven’t!
Eventually there will come a time where the waters have settled and the publishing process will somewhat return to what it was before the pandemic. When that is the case, it will be invaluable to have a fully-written manuscript written and ready for publication. Below are four major benefits to having a book ready to publish as soon as we enter a post-covid world, that will hopefully motivate you to keep writing.
A Way To Reconnect
With all that has been going on in the world and in our lives, it can be hard to keep in touch with your network. If maintaining contact with your audience is one of the things you have had to sacrifice during these crazy times, then a book will be a great way to reach back out. When it is a good time to publish, you can send out a message to your mailing list that says, “I’m sorry if I haven’t stayed in contact over these past couple of months, but here’s what I was working on during the pandemic and I’d love to talk about it.” Having a book out will be a great conversation starter with those you may have not talked to for a while and it will definitely catch people’s attention. Even if someone just sends a congratulatory message, you can follow up with them and reconnect.
Publishing a book will also remind people of your business and/or work. If your business has slowed down during covid and some of your regular consumers may have stopped purchasing your product or services due to overwhelm of the time and the struggling economy, the announcement of your book will help remind those consumers that they had meant to return to your business. Through reading your book, people will be reminded of the great work that you do and may think, “I had totally forgotten about their business, but now that I remember I’d love to continue to support them.” The same applies if you had to close your business during the pandemic. Announcing your book release around the same time that you are able to reopen will help the reopening gain some more traction and attention.
People Will Be Looking For Ways To Pass The Time
When all of our lives came to an abrupt halt around March 13th of this year, so did the production of countless tv shows, movies, concerts, sporting events, and other forms of entertainment. Even though we are still currently enjoying the content that was produced before the pandemic, eventually there will come a time where new material may be scarce because of production delays. The lack of normal entertainment may drive people to purchase more books as a way to pass the time. This is a great opportunity to have your book ready to go, so when people are browsing through the new releases to find their next read, yours can be on their radar.
Also, some authors are pausing their writing during the pandemic, which means that your book may face less competition on the market if you are able to publish it as soon as the circumstances shift in the right direction. The content freeze created by the pandemic may make the release of your book more anticipated and may increase the demand for your book from your audience.
It Will Bring In Revenue
The coronavirus not only has brought devastating health and social issues to the world, but it has also created exceptional financial hardships. If you have been affected by the suffering economy, publishing a book will be another revenue source for you and your business once you make the decision to launch it, which may be on the other side of Covid-19. Sales of the book itself will bring in some money, while the aforementioned reminder to your audience about your work might bring both new and old consumers. Writing your book during the free time provided by the stay-home orders will allow you to reap the benefits from the book as you are returning to work and will make it so you don’t have to stress about getting it written when restrictions are lifted and your schedule returns to full capacity. The extra cash earned through publishing your book can be used to supplement some of the money lost during the economic downturn or it can be used to revamp and restyle your business so that you can recalibrate with a bang.
You Can Reshape Your Industry
Covid-19 has caused the transformation and remodeling of millions of industries and businesses and many will still be searching for the best way to adapt to our new world. This change and uncertainty leaves room for unprecedented creativity. If you have blossoming ideas about how your industry or your teachings should proceed in a post-covid world, then writing a book may allow you to have a monumental impact on your area of expertise. Unlike the authors who may wait to share their innovations until after things have stabilized, having your book written and published may make you part of the team that brings forth the stabilization and structure. Having one of the first books in your field discuss how to address the changes made by covid will make you a trendsetter and a person to look to for guidance in the industry.
Just because now isn’t the absolute perfect time to launch your book doesn’t mean that your book journey isn’t meant to be. Your audience will still need and value your insights when circumstances allow you to finally launch your book. So keep writing, keep innovating, and keep brainstorming about how to make your book successful. PYP encourages you to use this time of instability to create something permanent that will help you and your business for years to come. Having a ready-to-go manuscript at the end of this pandemic will help you gain revenue, clients, and credibility in your field.
To learn more about Publish Your Purpose Press, our authors, and our services, please visit: www.publishyourpurposepress.com/pyp-authors