The Belonging Factor by Devin R. Halliday

How Great Brands and Great Leaders Inspire Loyalty, Build Community and Grow Profits

How Great Brands and Great Leaders Inspire Loyalty, Build Community and Grow Profits

What it means to be a leader in today’s workplace has drastically changed.

MOST ORGANIZATIONS have well-written, well-intentioned culture and values statements. They review them at big meetings and plaster them on the walls in the building. Designed to inform how the brand and the people behave, they’re intended to have a positive impact on people, process and profits.

The problem: A staggering majority of them are bullsh!t. But there is a way to reimagine your values, your culture and your brand in a way that inspires tremendous loyalty, builds community and delivers profits. Entrepreneur and award-winning sales leader Devin Halliday can show you how.

  • The Belonging Factor is a system based on five shared characteristics of the greatest brands and most successful leaders.
  • It is designed for CEOs, executives, senior leaders and anyone interested in building an authentic, inspired, diverse culture, centered in a deep sense of belonging.

In this book, Devin Halliday shares stories of brands and leaders who are getting it done, and those that aren’t. The simple tools and practical application make the Belonging Factor a must-have resource, no matter your title or position. Whether you’re running your own company, coaching a team or just have a passion for success because of people, not on the backs of them, the Belonging Factor is the book you need to inspire people, improve process and deliver profits.

Devin R. Halliday
Devin R. HallidayChief Belonging Architect
Devin is on a personal mission to unlock and develop the potential in others, so that they may do more in the world.

He is a Northern California native, living in Pittsburgh, Pennsylvania. Devin has explored the people, places and cultures across this beautiful planet. He’s been amazed. He’s been humbled. He’s been outraged. But mostly, he’s been inspired.

After nearly twenty years leading people and delivering award-winning results in a Fortune 15 technology company, Devin started a new and fulfilling chapter. As Founder and Chief Belonging Architect of Rudiment Solutions – A People Empowerment Company, he is able to bring a lifetime’s worth of inspiration and influence to those looking to achieve more.

Check out these articles and videos featuring Devin and his book!

Informative Yet Approachable Business Books to Read in 2019 with BOOVE

Author Interview with Publish Your Purpose Press

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Why Choose Aerio?

Aerio is PYP’s online bookstore. Aerio is an alternative to spending your money with large retailers (if that is something important to you).

Check out some of Devin’s favorite books below!

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