[00:13:37] AJ: So, yes. And I’m sure you see this a lot in eight out of 10 people that I talk to, they want to tell their own story. Right. And your story is interesting to you and your friends. However comma, if you can tell your story in such a way to where you pull out those threads that are more universal and that impact other people, um, [00:14:00] that’s how you use a book to sort of change.
[00:14:03] Possibly the trajectory of your business in your life, because now you’re touching on things that impact other people. We all have a shared human experience. We all have the same, you know, ups and downs and anxieties and fears. And we all lay in bed at night and toss and turn over to the conversation we should have had.
[00:14:22] And some of the conversations we had where we should have said that one word differently. Right. So we all hear that. So what are those threads that are in your story?