The next Publish Your Purpose Academy Sessions start the week of September 17, 2019


Are you ready to self-publish your book? 

Are you overwhelmed on where to start? So much so that you are frozen in fear from taking any action forward?

Have you been pushing this off for months, maybe even years?

 If you want to do this, and are committed to doing this, we are here to make it easier for you.

Enroll in our 14 week Publish Your Purpose Academy and transform your work into a powerful and profitable part of your business.

The most common struggle first-time authors have is staying on track. Over the 14-weeks we work together we will keep you accountable. We understand publishing your book is just one of many items on your to-do list—we will help you stay focused on what is important to ensure you are maximizing your time and efficiency.

Upon graduation you’ll be invited into the Alumni Facebook Group for continued peer support, networking and collaboration.

Learn the Art of Writing a Book

&

The Business of Becoming an Author

Education Your Way

We understand that everyone learns a bit differently. Whether you prefer to watch a video, listen to audio, or read a transcript, you’ll have options.

During your 14-weeks you will be working alongside a small group of peers (there will be no more than 5 other students in your group) who are also publishing their books. Each week you will learn from one another. In between calls you’ll have access to the private Facebook Group to ask questions.

The next Academy session starts September 17th. The options for dates and times are:

  • 4p EST/3p CST/1p PST on Tuesdays
  • 9a EST/8a CST/6a PST on Wednesdays
  • 11a EST/10a CST/8a PST on Wednesdays
  • 1p EST/12p CST/10a PST on Wednesdays

What the Academy will teach you

Session 1

Getting Started

What you’ll learn

  • Contract With Myself
  • Your Vision
  • 3 keys to success
  • Start with the end in mind
  • Free writing

In Session One we focus on helping you understand where you are going and what your intentions are with publishing your book. We dive deep into your vision for both your book and your business. By identifying where you are going at the start, we can mutually ensure you have a solid strategy for your book that aligns with your end goals.

Session 2

Planning Your Content

What you’ll learn

  • Narrowing in on your idea
    • What is the purpose of your book
    • Your Target Reader
  • How long should your book be?
    • What physical size should your book be?
    • How many words should your book be?
    • My Daily Word Count Goal
  • Where to collect content from
    • Content Inventory
    • Marketing Inventory
  • Mind mapping a book outline

In Session Two we focus on planning your content. A critical piece to the writing and publishing process is getting yourself well organized with a solid plan. This will save you a lot of time and stress as you navigate writing and publishing a book.

You will learn how to narrow down the idea of your book and fully understand the purpose behind your book. We cover many logistical things such as identifying how long your book should be (in number of words, as well as page count). You’ll learn what size your book should—is it 5.5 x 8.5 or 6 x 9? You’ll learn industry standards and best practices.

Once you’ve determined these critical items, you’ll have a better understanding of how much time you will need to complete your book. You’ll be able to create a writing schedule and stick to it by identifying how many days a week you will write and how many words per day your goal will be.

Depending on your business, you may have content generated already that you can use within your book. Session two has strategies for how to identify where you can get already written information from that you can use within your book. There are may ways to repurpose content, this is the time you want to be thinking about that—whether it is from a blog you wrote or an article written about you, if it is relevant to your book, we’ll discuss how to potentially use it.

This session also discusses how to use a mind map. A vital part of your book is a table of contents, but what do you do if your ideas are all over the place and you aren’t sure how to narrow it down or refine it? You start with a mind map and work your way from there.

Session Two also includes a progress tracker for your book. This is a spreadsheet that our founder Jenn T. Grace uses when she is actively working on a book. The tracker covers what you’re doing (writing, editing, thinking, etc.), where you’re doing it (home, office, traveling, etc.), how many words you are starting with, and how many words you finished with at the end of your session. This helps you become more efficient, by understanding how many words per hour you write (or edit) on average and in what location you do your best writing. Knowing this will help you get your first draft manuscript completed faster and with less headaches.

***BONUS***

There is a bonus in Session Two which is a Scrivener starter file. Scrivener is an amazing writing software that is meant to make the writing process a heck of a lot easier. As a busy business owner/CEO/entrepreneur, it is a huge time saver. You can download the starter file and everything you need to put your first draft manuscript together will all be in one place. There’s a short video tutorial that explains how to best use the file.  The Scrivener software costs $49 and it is included as part of your PYP Academy registration.

Session 3

Preparing to Write

What you’ll learn

  • Creating a book outline from your mind map
    • 6 Steps to refine your book outline
    • Non-fiction book outline samples
  • Tips for writing more effectively
    • Writing programs
    • Transcription & dictation
    • Moveable content
  • Organizing your inventory

Session Three goes into detail around preparing to write. We take the mind map you created in session two and help you turn this into a draft book outline. There is a six-step process to go through to ensure you are creating the best possible outline. You also get a sample non-fiction book outline that you can work from (which is also pre-populated into the Scrivener starter file provided in session two). Often we assume that writing a book has to be a linear process and go from start to finish, but ultimately the writing process is not linear. Therefore, we want to be mindful, where can we get other content from and how can we be more efficient in doing so. This could be narrating your book’s content rather than sitting at a computer and writing.

Session 4

Marketing: Personal Branding

What you’ll learn

  • Understanding your personal brand
    • 3 questions to help define your personal brand
    • Sally Hogshead assessment
    • Your 3 descriptive words
  • Creating a personal brand logo

In Session Four we are transitioning into marketing where we talk about understanding your personal brand as it relates to you, your business, and your book. Ultimately, we want to aim for everything to be in harmony and in alignment together.

Many times, people who have written a book, don’t lead with the fact that they’ve written a book. It is an after thought. You want to be introducing yourself as the author of X book—front and center. This will help build credibility and grow your business.

The personal branding includes an amazing assessment by Sally Hogshead (a $50 value). This assessment will help you further get to the bottom of what makes you unique and why someone will want to buy your book over your competitors.

We talk about this in session four so you are mindful of your personal brand throughout all other steps and phases of the publishing process.

Session 5

Marketing: Website

What you’ll learn

  • Fine tuning your website for your book launch
    • Choosing a domain name
    • Domain resources
    • 10 point checklist for your personal brand website/blog
    • Website Resources (our list of recommended service providers)

Session Five is all about your website and fine tuning your website for the future launch of your book. There are a lot of different options and conflicting advice out there around author websites. This will help you narrow down what’s going to be the best path for you. You want to make sure that your website accurately covers your book from start to finish. We talk about your website at this point because by the time that you are actively writing your book and learning about the publishing process, you should be telling your future readers and your audience that your book IS coming (even if you haven’t written your first word).

Session 6

Titles & Subtitles

What you’ll learn

  • How to choose a title and subtitle that work
    • Characteristics of a title
    • Characteristics of a subtitle
    • Top 3 tips for choosing your title
    • 5 steps to choosing a book title

Session Six covers titles and subtitles. The priority with Session Six is to understand the characteristics of a title and a subtitle. There are a lot of strategic decisions that need to be made to ensure your title and subtitle are going to land with your potential reader in the way you want them too. This can be a make it or break it as it relates to the future sale of your book. You’ll learn the top three tips for choosing an effective title as well as five steps to choosing a book title. This process walks you through how to analyze what your market needs as it relates to what you want to publish.

Session 7

Interior Formatting

What you’ll learn

  • Choosing the proper formatting for your book
    • Setting up an Amazon KDP account, print and ebook
      • Interior book templates
      • Cover templates
    • Formatting your book
      • Print v. ebook formatting tips
      • How to find an interior layout you like
      • What your freelancer needs to know
    • Creating an Interior Design Brief

Session Seven is all about the interior formatting of your book. This session covers  all of the details that you need to understand what the inside of your book should look like. Many authors don’t have a preference and many authors do, regardless of where you fall on the spectrum, this session will help you understand industry standards and best practices. The most important takeaway is learning how to articulate your vision to a potential designer that’s going to be helping you design the interior of your book.

Session 8

Cover Design

What you’ll learn

  • Designing a cover that stands out
    • What should be on your cover
    • Avoid these two mindsets
    • Your book cover is a billboard
    • Top 9 tips for designing an effective cover
    • Benefits of crowd sourcing
    • Creating a Cover Design Brief

Session Eight covers designing a quality cover. Ultimately, the phrase is, don’t judge a book by its cover, but sadly we actually do judge books by their cover. We want to be thinking about what should be on your cover. What is going to make your book cover effective and help sell the book?

The rule of thumb is, unless you are a trained professional graphic designer, you should not be designing the cover of your book yourself. Period. However, this session helps you refine the vision for your cover, as well as how to clearly express your vision to a graphic designer. This will save you a lot of time, money and headaches down the road. Every element of your cover as a meaning—colors, fonts, font styles, and font treatments—all of this conveys a message that is sometimes overt and sometimes covert. We want to make sure that your book cover design as well as your interior design from the previous session are in alignment with what your end goal is, what you want your reader to take away, what you want them to understand, etc.

Session 8.5

Book Description & Author Biography

What you’ll learn

  • What makes your book irresistible to buyers
  • How to craft your book description
  • How to position yourself as an authority/expert
  • How to modify your existing bio

Session 8.5 does a deep dive into book descriptions and author biographies. When it comes to the description of your book, you have a very short window of time for someone to understand what your book is about. You want to do it in a succinct way but a powerful and impactful way to get people to say yes, that is a book that I want to read.

In addition to that, we also cover what should be in your author bio. Often an author will take their existing bio from their website or LinkedIn profile and put it on the back and call it a day. There are many things to consider of what you should or shouldn’t include in that bio as it relates to being an author. In this session we cover the fundamentals.

Session 9

Front Matter

What you’ll learn

  • Front matter
    • What is front matter?
    • ISBN
    • Library of Congress Number
    • Collecting testimonials
    • Obtaining a foreword

Session Nine is broken into three parts and covers the front matter of your book. Front matter is everything that’s in front of the book before the actual story begins or before chapter one begins.

Session Nine A covers everything that the front matter could potentially include and what you should or shouldn’t include in yours. More detail is provided on getting a library of congress number, getting an ISBN number, and what you need on your copyright page.

Session Nine B goes into specific detail around front matter as it relates to obtaining a foreword for your book. There is a lot of strategy when it comes to finding a foreword that is the right fit for your book, i.e. finding the right person with the right credentials. But once you’ve identified who, what do you do next? This session covers everything you need to know.

Session Nine C discusses collecting testimonials, which is similar to the foreword in the sense that there’s a lot of strategy involved with who you want to ask to provide a testimonial. But as it relates to testimonials, there’s a lot that has to be thought through with this. Who are you asking? Why are you asking them? What do they represent to you and the book? What do you want them to say? This session helps guide you through that process to have a clear understanding of what you want your testimonials to convey about your book so when a when a potential reader flips through those testimonials, they say YES, that is the book that I want to read.

Session 10

Editing

What you’ll learn

  • Working with an editor
    • 9 tips to get you through the editing process
    • Editing resources
  • A PYP Editor is on during this week’s call to answer any editorial related questions

Session Ten discusses how to hire an editor. Editing can be one of the most challenging parts of the publishing process. The goal in this session is to help you understand the editing process, provide editorial resources (our vetted list) and ensure you get through the process unscathed. We want to make sure that you are fully equipped and prepared to move forward with an editor in a way that you feel comfortable while having a firm understanding of expectations of them and of you. Setting expectations between you as the author and them as the editor is crucial part of this process because you want the editing process to be harmonious. The more harmony there is the better the book will turn out and the more impact it will have on your readers.

Session 11

Back Matter

What you’ll learn

  • What to include in the back matter
    • Acknowledgements
    • Glossary
    • Resources
    • About the author
    • Ads for your backlist or upcoming titles
    • Calls-to-action

Session Eleven discusses back matter, which is similar to the session on front matter, except in this case it is everything in the back of the book after your story concludes. There are a lot of potential things you may want to include in the back matter, therefore this session covers your options and helps you strategically identify what you should or shouldn’t include.

Session 12

Pricing

What you’ll learn

  • How to price your book
    • Research/Printing costs
    • How to price your print book
    • Discounts/Bulk sales
    • Speaker contract sales
    • How to price your electronic book
    • Accepting payments
    • Collecting payment from Amazon

Session Twelve is all about pricing. We cover—how to price your book by understanding and researching your competition and understanding how much your book will cost to print. As an author, you may also be a speaker, or a consultant who can build the sale of your books into client contracts or speaking engagements. This gives you all of the strategic reasons for what price points you should consider and in what settings, as well as a solid framework for how to discount and how to sell them in bulk so you sell more books faster. Sometimes it is as hard to make one sale of a $20 book as it is to sell 100 copies to one person.

Session 13

Book & Author Marketing

What you’ll learn

  • Marketing Buzz
    • Remembering your goals
    • Leveraging your network
    • Advance readers
    • Low hanging fruit
    • 11 ways to generate buzz

Session Thirteen is broken into two parts.

Session 13A is about book and author marketing. We discuss generating marketing buzz for your book and leveraging your existing network. We identify what is the low hanging fruit that you can come over, scoop in, get going, and start to sell some books, or at least get the prep work involved for selling your books. There are 11 ways, in particular, to help you generate buzz around your book launch. This session goes into great detail on what are the bare minimum things that you need as an author to get exposure for your book.

Session 13B specifically covers how to choose the right Amazon categories for your book. There are a lot of places to distribute your books and categories are important in general. This one specifically covers Amazon, but this carries over to other distribution platforms as well. When we’re talking about categories, one of the most important things to be thinking about is, how do we pick the right categories that are going to get you seen by the right target audience.

Session 14

Launching Your Book

What you’ll learn

  • The Book Launch
    • The 10 day book launch strategy
    • Pre-launch
      • Kindle Countdown Deals
      • Free book promotion
    • Launch on Kindle
      • Make it easy on social media
      • Track your results
      • Ask people to do something
    • Post-launch
      • Price adjustment
      • Focus on providing value, not the direct sale

Session Fourteen is about launching your book. We walk you through a 10-day book launch strategy, as well as a pre-launch and post-launch strategy to consider. We do a deep dive into the different things you can ask people to do, that will help you track your results. People innately want to support you and your book launch, but you need to be clear and specific in what your request of them is during your book launch.

How much does the Publish Your Purpose Academy cost?

$2,500

The Publish Your Purpose Academy can be made in one payment of $2,500 or three payments of $950.

At PYP our focus is to help you share your message with the world, grow your business and impact more people as a result of your published book.

If this investment isn’t doable for you right now, check out the Self-Paced Publish Your Purpose Academy.

How much will it cost to publish my book?

In your journey of finding the right tools and resources to make this happen, you are going to find a lot of conflicting information. Our goal is to provide you the most practical and actionable information that is best suited for you.

We know that you are going to come across services that will charge you $500 to publish your book or $50,000 to publish your book—the key is knowing what you need and don’t need.

Your book is representative of you and your brand so we want to make sure it’s done right. In the Author’s Academy, we discuss exactly what those areas are that you cannot afford to cut costs on. Our goal is to protect our authors and ensure they get the best product for the best price.

We developed the PYP Book Cost Blueprint that maps out how much you can anticipate paying to self-publish your book from start to finish.

Have questions?

Click the button below to schedule time with PYP Founder & CEO, Jenn T. Grace

+1 (860) 281-1583 | hello@PublishYourPurposePress.com | www.PublishYourPurposePress.com

Copyright 2015 – 2019. Publish Your Purpose Press. All Rights Reserved. Privacy Policy & Terms of Use.

Download the Book Cost Blueprint

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Regardless of where you are searching on the Internet you are going to find major discrepancies in the price of services. On one website you’ll see to expect to pay $5 for a book cover and on another website you’ll see $5,000. These ranges can be utterly overwhelming and stop a new author dead in their tracks from proceeding forward.

The information in this guide is based on the cost of producing your book going down a self-publishing path. These numbers are based entirely on our personal experience in helping dozens of authors navigate this space.

If you are still looking for help after reading this guide contact us at hello@publishyourpurposepress.com

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