Breathe new life into your book. Whether your book is a new release or it's been available for 10 years, learn how to strategically align and market your non-fiction book or memoir.
Our goal is to DOUBLE your book sales in the next 30 days!
April 27, 2020 – May 27, 2020
Spend the next 30-days with me working on the marketing of your book! The goal is to help you double your book sales over the next 30 days by making strategic tweaks to your marketing and messaging.
Every day for the next 30-days you will get a new marketing tip to work on that will bring you one step closer to increasing your book sales. Each tip can be approached as a standalone tip, but throughout the 30-days they will build upon one another. We will start with easier to execute tips and work our way up to more advanced strategies throughout this period.
<<<Download the Book Marketing Inventory Sheet to begin to assess your past and present book marketing initiatives. >>>
If you are enjoying what we are doing we encourage you to apply for our Book Marketing Mastermind. This is an 8-week program that begins on June 1, 2020, and ends on July 24, 2020. This is our beta program, therefore the cost is lower now, than what it will sell for later.
To see if you are the right fit for our Book Marketing Mastermind, please complete our Application Form and we will get back to you with next steps.
- To ask questions related to the marketing of your book (or any other writing or publishing question), check out our weekly Office Hours on Tuesdays at 4p EST/3p CST/1p PST on Zoom.
- Join our WhatsApp Accountability Group to follow along with our 30-Day Challenge to get accountability from the PYP Team and your peers!
- If you need more support on your book writing journey check out our free writing program, Getting Started for Authors.
- If you need more support on your journey to becoming an author check out our Publish Your Purpose Academy program.
Follow along on Social Media
Your Book Marketing Sherpa
Jenn T. Grace is a nationally recognized business strategist, speaker, and author. Guided by the mantra, “change happens in business,” Jenn believes social change happens first in the workplace before spilling over into mainstream society. She has been featured in The Wall Street Journal, Forbes, CNBC, and The Huffington Post.
Passionate about helping people share their stories of adversity, Jenn is the Founder of Publish Your Purpose Press, a publishing company that includes the PYP Academy, with programs that teach aspiring authors how to publish their books. In addition to publishing over 50 books that share the stories of others, Jenn has written five of her own non-fiction books and is set to publish her memoir, House on Fire, in June 2020.
Jenn’s entire career has revolved around marketing. From freelance marketing and design to small mom-and-mom and pop-and-pop businesses during college to the first marketing manager at a Hartford-based insurance company to founding her LGBTQ+ consulting and marketing agency, The Professional Lesbian, she has a wide range of experiences in the world of marketing. She holds an M.S. in Integrated Marketing Communications from Golden Gate University and a B.S. in Communications from Salem State University.
A marathon runner, animal lover, and novice birder. She lives in Connecticut with her family.
Below you will find our past tips (you can also watch directly from our YouTube playlist)!
Resource: Sample post for social media “I am participating in @JennTGrace’s 30-Day Marketing Challenge. She told me that I need to tell everyone that I’ve written this book. If you’d like to support my goal of doubling my book sales in the next 30 days, please check out my book at www. .com. I appreciate your support!”
Resource: This is the Gmail plugin I use for our PYP email signatures to make them stand out and be more engaging. https://signaturesatori.com/
Resources: Use Canva to create easy social media graphics with your book reviews/testimonials.
Sample post for social media “As you know I am participating in @JennTGrace’s 30-Day Marketing Challenge. Today I am sharing a review by (name here) who had great things to say about my book. If you’d like to support me in this challenge, please like/share this post or even go buy my book!”
Tip 5—Update Your Categories
Resources: Ingram Spark Authors, BISAC codes: https://www.ingramspark.com/blog/bisac-subject-codes. Book Industry Study Group BISAC Code list, https://bisg.org/page/BISACEdition
Resource: You can get 3D images done for $5 on Fiverr. This person happens to be the one we like to use.
Tip 7—Set Up Your Email List
Check out Monica H. Kang on LinkedIn, she is an awesome entrepreneur, PYP Author, and does this really well!
Example of listing as Experience on LinkedIn profile
Example of listing in Featured section
Tip 10—Give Away Your Content
Tip 11—Repurpose Your Content
Resource: Download a copy of the Your Target Reader worksheet to help narrow down the psychographics of your readership and audience.
Tip 15—Update Your Book’s Keywords
Tip 16—Redirect Your Website URL
Tip 20—Create a Workbook
Tip 25—Apply for Book Awards
Resource: Available book awards to submit for spreadsheet.
Tip 30—Relaunch Your Book!
Enroll in the Getting Started for Authors (FREE) Course
Are you ready to write and publish your book?
Are you overwhelmed about where to start?
So much so that you are frozen in fear from taking any action forward?
Have you been pushing this off for months, maybe even years?
If you want to do this, and are committed to doing this, we are here to make it easier for you.
This free course focuses on mindset, accountability, organization, and writing to answer the question—