Getting Started for Authors Tip: Taking your readers along for the ride


The 31 Days of Author Tips features the advice from Jenn Grace and other authors, publishers, and people in the writing industry. From hearing Publish Your Purpose Press Founder and CEO,  Jenn T. Grace, you’ll learn the basics of the writing process as well as more intricate details and tips not found anywhere else. You’ll learn how to be better prepared when you set out to write your story. Whether you are writing a memoir or any non-fiction where a piece of your story is shared, you’ll be better equipped for success after having listened to these tips.

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Author Tip Transcript

Guest Tipster, Nancy Sheed, Author Marketing. She helps people (authors, journalists, thought leaders, etc.) get confidently connected on-line.

Tip:  Bring readers and fans along for the ride. Authors are so caught up in getting book written and done and then they get to the end and suddenly realize they have to promote it.

(a) Nancy’s advice to authors is to share their journey and bring fans and readers along for the ride (sharing the behind-the-scenes action) from the very beginning of the writing process.  Example: Share book cover options. Share character challenges and ask for guidance and opinions. Get readers/fans invested in the process as you go along so you are continually building an audience and fans that will be ready to be customers when book is published.

Before actually writing a book, find at least one social media platform where you are most comfortable having a conversation and start sharing your journey, creating an audience, collecting fans.

Successful authors share when a chapter is really hard, when things are difficult, sharing victories and positive feelings, so that it isn’t a solo journey when they’re writing something deep, emotional and difficult like a memoir. Building a tribe by sharing openly “why” this book. It’s possible to share bits and teases without giving away the whole book for free.

Consider this social media and sharing as practice for getting to the point where you have to promote your book launch.

(b) Collecting an email list is essential. Start reaching out and contacting people on a regular basis (quarterly is even okay) with small or large tidbits of information on the topic or the book progress. Start with friends and family to begin outreach into social media if social media a big step and challenging. (c) Post on Facebook that you are writing a book. Or say “I’m considering sharing my story” or “considering writing a book” so you can see what kind of feedback (you’ll be surprised by how positive the reaction often is). Add #publishyourpurpose to your posting so we at Publish Your Purpose Press can promote your journey and story as well.  

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