Getting Started for Authors Tip: Using Your Personal Brand to Impact Your Manuscript

The 31 Days of Author Tips features the advice from Jenn Grace and other authors, publishers, and people in the writing industry. From hearing Publish Your Purpose Press Founder and CEO,  Jenn T. Grace, you’ll learn the basics of the writing process as well as more intricate details and tips not found anywhere else. You’ll learn how to be better prepared when you set out to write your story. Whether you are writing a memoir or any non-fiction where a piece of your story is shared, you’ll be better equipped for success after having listened to these tips.

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Author Tip Transcript

How does your personal brand translate into writing your manuscript? It’s about the style with which you deliver your message. Do you communicate with a sense of humor, sarcasm, technically, emotional, etc. so that people understand your voice? Everyone relates to others in a unique way and people look for authors that feel compatible.

Everything that is put out in the world is somehow related to your personal brand. A well thought out personal brand is most valuable if your intention of writing a book is to build an audience and spread your message. Whether people are hiring you to speak on a stage, consult with a business, complete a job, they will expect you to be as you are in your writing.

This is especially relevant for an author that is pivoting away from one kind of work to become a recognized expert and specialist in another area or specialty.

Answer these questions to get an idea of your personal brand:

  1. What is your super-power? Understanding your super power (the thing you do better than everyone else) is what makes people gravitate toward you. You might have one or a handful of super powers.
    [Examples: persuading people, getting things done, completing complex equations, organizing materials, executing multi-faceted campaigns, being an empathetic listener, helping brainstorm, seeing bigger picture, managing teams, etc.]
  2. What is that story and passion that you need to bring to the world? Defining your expertise becomes the foundation upon which an author can create a personal brand.

Resource: Add to your 2018 reading list: Fascinate, How to Make Your Brand Impossible to Resist by Sally Hogshead. This book will help you understand your own brand by helping you identify how other people see you. offers a questionnaire to help you assess how the world see’s you. Gives you an archetype and how that type of person interacts most effectively in the world. You can translate the assessment into how you interact with the world, relationships (Personal and business contacts) in a successful way.